Cryoserver is a software and SaaS that archives and finds emails and instant messages. I’ve worked on a lot of web content for the company (and helped them keep in touch with channel partners).
I think it’s important to give readers helpful information from reliable sources. So I always do plenty of research for blog posts. The result is more powerful, credible content.
My Cryoserver posts usually start with facts on a topic related to information archiving. For example, privacy legislation in a particular country. Or minimum email retention periods around Europe. I’ll normally only bring in Cryoserver towards the end.