This was one of art director Jeff’s and my contributions to a long-running campaign started by another creative team. The ads encouraged high-net-worth individuals to think about what wealth means for them and their values. We always needed fresh ways to express and visualise our audience’s aspirations, and this poster brief gave us an opportunity.
The vast size of the poster (96-sheet) lent itself to showing the freedom and big aspirations that come with wealth.
We created this at Mather Communications (part of the Ogilvy Group).