Now that’s how to sell

Want to watch an entertaining video? It’s an infomercial for Chatbooks. I had nothing to do with it; US agency Harmon Brothers made the ad. They claim it’s had 75 million views and 467,000 shares. The version I saw on YouTube had only 16 million views. Even so, that’s a figure you’d expect of a […]

That Nike Tiger Woods commercial

Why did Tiger Woods agree to appear in this commercial? In my view, he hasn’t done himself any favours. I guess Nike ordered him to be in it. After all, don’t they own him?   I like some of the remarks made by the reviewers following the ad – particularly Adweek’s Barbara Lippert’s about “The Church […]