You’ve probably heard it a million times: “No one reads long copy.” But is it true? Copy is text. People read long text all the time, in the form of news articles and blog posts – like the one you’re reading now. And they read it because it’s interesting (to them at least). So maybe […]
The UK bookseller Waterstones [sic] has been doing some odd things lately. Last week, much to the horror of grammarians, the store announced it was dropping its apostrophe. This is not the first instance of the company’s strange behaviour though. Just before Christmas I spotted one of its posters, shown on the left. So, what’s […]
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