This coming week, I’ll be doing something unusual: working in an agency. I’ve not done that since last August. In the not-too distant past, I nearly always went into agencies. Increasingly though, I and other freelancers are working either remotely – usually from home – or directly to clients on their premises. Even when we’re […]
Are you letting your freelance creatives go too soon? Of course I’m going to encourage you to keep freelancers employed for longer. After all, I am one. But if you’ll indulge me a bit, you’ll see that I also have your interest at heart. You’ll often hear freelance copywriters and art directors complain they hardly […]
1. Choose a copywriter with relevant experience. You may think this is obvious, but many marketers and agencies ignore it and end up with a writer who has general, not specific experience. If your brief is for a specialised area – e.g. pharmaceuticals, high level financial services or b2b IT – find a copywriter with […]
There’s certain technology us freelance copywriters can’t do without. Internet-enabled laptops for example. We need them for writing long copy, emailing and research. When it comes to playing around with ideas though, we usually resort to good old pen and paper. (Any paperless copywriters or art directors reading, please tell me how you manage.) Even […]
Having worked as a freelance copywriter since 2001, I think the benefits of employing contractors are pretty obvious – flexibility being an important one. Sadly, even in these financially constraining times, some employers still don’t understand why it makes sense to hire us. So thanks to PCG (Professional Contractors Group) for explaining the reasons in […]
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