The copy you read in other parts of my portfolio is selling something. It’s meant to change minds, and make readers take action to buy something, or find out more.

In contrast, the copy below is more like editorial content. It gives readers information on topics which interest them and which are relevant to the brand supporting the content.

Click on the images to download PDFs of the copy samples.


Blog post for Wightlink Ferries (Soul London):

Wightlink (Small)





Blog post for Samsung UK (Cheil agency):

Samsung (Small)






‘White paper’ for Basware, a B2B tech company (Founded agency; I say ‘white paper’ with inverted commas because the paper becomes a sales piece towards the end):










Twenty-page printed magazine for British Airways Prestige Life Holidays (LIDA agency):

Prestige Life