• Dean Turney
    Hi. I'm Dean Turney, a freelance copywriter based in London. Have a look at my work, or read a bit about me. Or if you’d like to discuss your project, please get in touch. Call +44(0)7754 537 428. Or send me your details here and I’ll get back to you.
  • Why can’t B2B be more like B2C?

    January 28, 2014

    Think of a consumer ad campaign, current or past, that you like or maybe even love. Easy, isn’t it? Now think of a business-to-business one you have similar positive feelings about. That’s harder, wouldn’t you say? Apart from IBM campaigns over the years, there are few b2b brands that have made an impression on me. […]

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    How to give your direct mail piece a fighting chance

    September 2, 2013

    There’s so much talk about digital these days, you might think traditional (paper) direct mail just crawled away into a corner and died. But, like radio after TV came along, paper DM is still here. If my letterbox and workload are anything to go by, there’s still plenty of DM landing on Britain’s doormats. I […]

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    Four things marketers can do to make their lives easier

    February 13, 2013

    Ever heard of Hutchison Whampoa? It’s not the catchiest name for a brand. Especially for one that arrived late in the UK mobile phone market. So when the Hutchison Whampoa company launched a new mobile brand here, they had the good sense not to use their name. They knew they needed to stand out from […]

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    Could a copywriter have saved HMV, Blockbuster and other high street chains from bankruptcy?

    January 24, 2013

    Creatives don’t think like chartered accountants. Most of us don’t know how to run a big organisation. We don’t know what management consultants know. Even so, we can and do see things that so-called business experts don’t. Coming from outside a client’s business, we have a fresh perspective. We get to know their business and […]

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    Can you sell absolutely anything?

    December 5, 2012

    There have always been niche markets for bizarre things. Believe it or not, some people want to buy wolf urine. Apparently it’s good for warding off deer. Which is why it’s for sale on Amazon. And there are willing buyers for practically everything offered on eBay. One of its customers bought a man’s entire life […]

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    New work by Wild Colonial Boys

    November 28, 2012

    I have a creative partnership with art director Jeff Suthons, called .Wild Colonial Boys, and we’ve recently created a new campaign for brewer Daniel Thwaites’ Wainwright ale. Our work includes print and online advertising, a website and point of sale. Our campaign, like the beer, is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author […]

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    Marketer, here’s what to tell your copywriter

    October 3, 2012

    If you haven’t worked directly with a copywriter before, or would like a better experience the next time you do, you should find the following advice helpful. I just turned down a job. I hated having to do it. My prospective client, an entrepreneur launching a start-up, was a nice enough chap. But his business […]

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    What challenger brands could learn from the London Olympics opening ceremony

    August 6, 2012

    Wasn’t that a brilliant, inventive show Danny Boyle put on for the Olympics? Beijing’s opening ceremony was a tough act to follow in terms of spectacle. And Boyle had a relatively modest budget of £27 million. So he needed to make his money work hard to create a memorable show. Doesn’t that sound familiar? Unless […]

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    Great script? Or OK script brilliantly produced?

    June 13, 2012

    What I learned judging copy at D&AD 2012 – plus some tips if you’re entering next year. If you’re a copywriter, art director or designer, you know that it’s easier to criticise than it is to create. I was reminded of that back in April when, instead of creating, I spent a day in the […]

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    Life’s too complicated. Simplify it.

    May 30, 2012

    Over the past few decades, I’ve noticed a lot of the products, services and offers I write about have become have become increasingly complicated. Take, for example, the average smartphone. If you’re looking to buy one, you need to consider all sorts of things, like speed, screen size, camera and which network tariff to get. […]

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