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Branding

Why can’t B2B be more like B2C?

January 28, 2014

How to be more original with less

December 1, 2011

Choosing a name for your brand

September 15, 2011

Do you really need an endline?

April 20, 2011

MINI – now that’s a desirable brand

February 1, 2011

Is Groupon’s copy driving its multi-billion dollar success?

January 19, 2011

When copywriters are “too clever”

November 22, 2010

Do brand guidelines kill creativity?

October 6, 2010

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  • Twitterings

    Planning to #VoteConservative in the #GE2019 ? In a hurry to #GetBrexitDone ? I urge you to read the following, fro… https://t.co/KyImGqaB6c
    - Thursday Dec 5 - 8:30pm

    @MayorofLondon I hope you'll give Lukasz a medal for his bravery
    - Monday Dec 2 - 1:37pm

    Good morning from Shaftesbury Avenue, where I'm working on a b2b tech project with @Metia. Have a wonderful day
    - Friday Nov 29 - 9:12am

    @Nigel_Farage Surely Climate Change is "the defining issue of our age" and Brexit is just getting in the way of progress on that issue
    - Friday Nov 29 - 8:22am

    @BBCTalkback Yes
    - Friday Nov 29 - 7:28am

  • Categories

    • Branding (8)
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    • Point of sale (2)
    • Selling (17)
    • Tips for marketers and agencies (28)
    • Uncategorized (2)
    • Views on advertising (24)
    • Work by others (14)
    • Working as a freelance copywriter (22)
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