• Dean Turney

    Hi. I'm Dean Turney, a freelance copywriter based in London. Have a look at my work, or read a bit about me. Or if you’d like to discuss your project, please get in touch. Call +44(0)7754 537 428. Or send me your details here and I’ll get back to you.

  • MINI – now that’s a desirable brand

    February 1, 2011

    I was walking down the street when I saw a little boy point excitedly.

    “Look Mum!” he shouted, “a MINI!”

    It made me think: Would a kid shout “Hey Mum – a Mondeo!” or “Wow – a Vauxhall!”? Not likely, I thought.

    Then last week, in Germany, there was a competition to win a MINI. So keen was a chap named Andreas Muller to bag the prize, he had the word MINI tattooed on his penis.

    Good thing he wasn’t competing for a Land Rover Range Rover Sport Supercharged HSE.

    Surely, greater love hath no man for a brand than this, that he lay down his penis for it.

    On the subject of brand desirability, did you read Lucy Handley’s excellent article on the subject last month in Marketing Week? If not,  here’s the link.

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